What’s Wrong With Your Coaching Website (part 7)
Hello Fellow Coaches. We have discussed the major things wrong with most coaching websites today. But, in today’s post we will talk about the biggest problem of them all. This one problem strikes at the heart of so many new coaches today.
The most common thing wrong with coaching websites today is that many coaches do not even have a website. It still surprises me to this day when I speak with new coaches and they tell me they haven’t gotten their own website yet.
I have also heard many gurus say that you do not have to have a website. But, the funny thing is, that every one of those gurus that says that has their own website. I have yet to see anyone that says that have a 6 figure or 7 figure coaching practice without having their own website.
The importance of a website was drummed into me years ago when I heard Jeffrey Gitomer speak. He asked how many people used Google everyday to find things. Everyone’s hand went up. He then asked, how many people use the yellow pages everyday to find things. About 20% of the hands went up. I learned then that the days of not having a website are long gone. That talk was back in 2008, and if anything, websites are ten times more prevalent now than back then.
When I survey our members and readers, the first thing I ask them is “What is your website address?” At least two thirds of the time, I am told that “we don’t have a website yet.” Some have been in business for as long as 3 years! Sure, they have a Facebook Fanpage or other social media presence, but it’s not the same as having a website.
I also ask those same coaches why don’t you have a website?
Here are the most common reasons I am given:
- It’s too expensive
- It’s too hard
- I don’t know how to do my own website
- It’s very confusing
- I’m worried I will do the wrong thing
I can tell you personally, that if I can do a website, anyone can. And, if you can’t, you can hire someone very affordably that can do it for you. The possibilities are endless, and they are in your favor if you take action.
1. It’s too expensive
For some reason people have it in their head that it will cost thousands of dollars a year to have a great website. This is not 1995 anymore. Back then it would cost between $5,000 and $10,000 for a good website. But today, unless you are a Fortune 500 company with thousands of staff, this will not be the case.
You can purchase a domain name for around $10 a year on average. I have seen them as low as $3 a year in special cases. You can get hosting for a single site for as low as $4 a month. The hard money costs for this is $58 a year! Less than $5 a month, and you can have your own website for your coaching practice.
When I say hard money, I am referring to costs that you will have to pay, and cannot barter or trade out for. As far as website designing, almost every hosting company out there has free tutorials showing you how to set up a website.
But, if you still feel reluctant to try it yourself, there’s plenty of hope.
2. It’s too hard
Actually, this will cover 3 or 4 of the top excuses I hear about why coaches don’t have their own website. If you do not want to do the work yourself, you can hire it out for very little expense.
There are many sites where you can find freelancers that will do excellent work for a small price. The top site that comes to mind is www.fiverr.com. At Fiverr, everyone who lists on there does the work for $5! Even if it is $5 a page, it’s still miniscule. You can also run an ad on www.craigslist.com . Craigslist has many web designers and programmers that will do your site for a very reasonable fee.
You can hire a virtual web programmer. I know some coaches that have done this. It is not my preferred method. But, if it works for you, that’s great. Most of the virtual people are located in the Philippines or India. My suggestion here is, before you hire through a virtual staffing company, find someone else that already has, and has had good luck in doing so. Also, ask for references, and double check them.
One of the best sources I found for my own websites when I first started out was my teenage daughter. She did excellent work for me at the beginning. Now, she serves proudly in the US Air Force, but before she enlisted, she was my in-house tech support. Are there any young people in your life that are computer savvy?
Another great source for web design and programming is a local community college. Here, there are 2 choices. First, you can approach the instructor and see if he has any students willing to do website work on the side. These students are not looking for a 40 hour a week job. In fact, in many cases they can put your website up in less than 10 hours. The second option is, you can apply to have an unpaid intern do your website for you. You have to have a legitimate business to do this. I mean, you have to have a separate tax number or EIN, and you usually have to have articles of incorporation registered in your state. For this option you need to check with your local community college for rules and regulations. All of them I have spoken with are very friendly and helpful.
Now that I have eliminated the most common excuses, there is only one left.
3. I’m worried about putting up the wrong thing
The beautiful thing about the world wide web is this, it is very fluid. Meaning that, things are always changing. Nothing is written in stone anymore. At least, hopefully not anything related to your coaching practice. Lol
Websites are no longer static. They change as they need to. If you try a landing page one way, and it does not work, you can tweak it. You can repurpose content, too. There is always a way to fix anything wrong with your website.
Your own website should be changing things up at least once a year. Try different home pages and see which has better conversions. Look at ways you can make your site more efficient and effective.
I think I have covered the basics as far as what is wrong with your coaching website. Please go back through and re-read past posts and let me know if you have any questions.
Feel free to email me with any questions at firstname.lastname@example.org
Wishing you More Clients, More Money, and More Life!