What’s Wrong With Your Coaching Website (Part 4)
In this week’s newsletter of What’s Wrong With Your Coaching Website, we will talk about your special offer and autoresponders. If you are going to have a successful coaching website, then you will have to have a compelling free offer and an autoresponder to track who has signed up for the free offer.
We have all heard before that the money is in the list, but how can you build a list from scratch? With a good, compelling free offer, of course. I have several clients who have asked, “What makes a good or compelling offer?” The answer I give is this: something that your website visitor cannot find out on their own, without a lot of effort.
If you are offering a free report, make sure it is original, and preferably written by you. It does not have to be a lengthy report. A 5 page report will suffice, if the information is relevant and good in quality content.
At 100 Coaching Tips, we offer a very large selection of free coaching tools and resources as our free offer. But, for those starting out, a 5 page report will do just fine. Just make sure it is interesting and titled right.
The title of your free report is what will make or break it. If the title is not compelling, you will not have anyone asking for it. If you title your free report “Facts about Life Coaching,” you will not have many people wanting it. But if you title your free report “5 Things You Can Start Today To Lose 10 Pounds in a Week,” you will have more responses.
There are some simple formulas for writing free reports. If you use these in your title, you will get more responses:
______ Things You Don’t Know About ______ & it’s Costing You Money
________ Things You Can Do To _____________________
_______ Ways to Get More ___________________
How to _______ Without Doing _____________
How ________ Avoids _________ and You Can Too!
Numbers are an excellent way to make your title more compelling. The thing to remember when writing a free report is this: people want to know how to do something faster, easier, or cheaper. This sounds a little crass, but it’s inherently true, especially in today’s fast paced society.
Think about what your coaching helps clients accomplish, then write a report that is an overview of it. Hit the high points, but do not give away the “farm” so to speak.
Once you have your free report written, the second part of this equation is autoresponders. If you do not know what an autoresponder is, it is a service that captures the name and email of website visitors who wish to obtain your free report or be on your mailing list.
There are many different companies that provide autoresponder service. There may even be a free one out there. Typically, your autoresponder will cost you between $20-$30 when you are first starting out. Once you have a large email list, you can always upgrade to a better autoresponder. But, don’t make the mistake of some beginner coaches and spend thousands on an autoresponder service when you have no list.
There are several autoresponder companies that I recommend to new coaches. I will list them, and there pros and cons.
1. Aweber (www.aweber.com) is used by many coaches. The pros are: it is very dependable, allows you to send unlimited emails, and is very affordable. The downside is that they require a double optin. This means after entering their information once, your visitor will have to confirm their email in an email Aweber sends to them. You will lose quite a few people doing this. I don’t have the exact stats, but when I clean out my email account, I always find emails saying please confirm your email address.
2. Constant Contact (www.constantcontact.com) is another popular service. The upside: 1. Easy to use 2. Allows unlimited emails. 3. Fairly affordable, but higher than Aweber and a few others. The downside: it doesn’t work well with WordPress and Wishlist. I have personally tried them, and spent quite a bit of time with their support staff trying to get their service to sync up with Wishlist and WordPress.
3. SendReach (www.sendreach.com) is a revamp of the old List Animal. It is gaining popularity. Upsides: 1. Somewhat easy to use 2. Unlimited emails 3. Affordable, slightly higher than Aweber, but less than the others. Downside: 1. Takes a little getting used to 2. There are a few bugs, but they seem to have been worked out.
4. iContact (www.icontact.com) Is a well established autoresponder. Upsides: 1. Very easy to use 2. Allows large lists. Downsides: 1. Limited number of emails each month 2. Higher than the previous 3 mentioned.
Personally, I recommend SendReach. It’s what we use here at 100 Coaching Tips, and despite a few hiccups, it is doing well. It did take me a little while to get used to it, but they have excellent tutorial videos. Now that I have learned it, I enjoy this system more than the others we have tried.
If you have any questions about this post, please contact me at: firstname.lastname@example.org
Wishing you More Clients, More Money, and More Life!