Every once in a while, the right book comes to my attention at the exact moment it is needed in my life. This happened to me earlier this week when I first hear of a book by Srinivas Rao.
He wrote the book “The Art of Being Unmistakable: A Collection of Essays About Making a Dent in the Universe.” If you haven’t heard of this book, or read it, I highly recommend it.
From this question comes a collection of essays about becoming your true self, not what anyone else expects of you. The true version of you that pulls no punches, and doesn’t hide anything.
For me, the answer to this question was a resounding NO. I did not get as much done as I had hoped, wanted, or expected. What had gone wrong?
For me, I think the answer can be that I tried too hard to meet the expectations of what other people wanted instead of being true to myself. This may sound like a very simplified version of why I didn’t get more things done. But, after reading through this book, I think this is a fair assessment for me in 2014.
What would have been accomplished if I had sought to be “Unmistakable?”
The definition of unmistakable is: adj. Not able to be mistaken for anything else; Very distinctive
This is the best word for being your true self. The ego is pushed aside for what you- the real you- wants to do with your life.
Needless to say, this has caused a major shift in my goals for the new year.
If I may implore you, ask this question of yourself.
If 2014 was your last year, are you happy with it?
This question came to mind recently when I was on a call with Bart Baggett’s Marketing Mastermind.
Bart, our Co-Founder, was interviewing Michelle Villalobos, an excellent branding and marketing strategist.
It is always great to hear a speaker bring a fundamental point out in a new way. Not only for my own coaching business, but in general.
How does one go about establishing their brand online, or offline for that matter? Sure, there are thousands of books, articles, and blogs on the subject, but has anyone ever seen the results these experts promised?
What are the steps to do this, and how long does it take?
All of these questions and more are racing through my mind during the interview. There has to be a simpler way to accomplish this seemingly monumental task.
I have read her report and I have to say several things:
1. This is an excellent report.
2. I have some work to do.
3. Michelle has broken it down in a practical way that is achievable.
Although I did know some of the steps in the information guide, there were also plenty of things that I had no idea of. She also shows how to “test” your online brand to see where it comes up at on the overall scheme of search engine results.
I know as a coach that we are often deluged with things to do, projects that just won’t wait, and other minutiae that drains our energy and leaves us dejected and worn out at the end of the day. But, I would strongly recommend that you download her free report and look through it.
Just a few of the simple steps in the guide can put you ahead of the pack of life coaches that are struggling to be found. If you complete all of the steps, you will be at the top of the heap, king of the mountain, and any other metaphor you can think of.
Take the time and go through her report. I guarantee that you will find it enlightening.
The other day I was invited to a business lunch with a colleague. He really liked to eat at Olive Garden, so I thought “Why not?” After all, I don’t eat very often there.
In fact, it had been so long since I had eaten at the Olive Garden that I didn’t even remember why I had stopped going.
However, Once we were seated, it all came back to me. We were handed 3 different menus, plus there were all sorts of different smaller menus at the side of the table by the condiments.
I can understand 3 different menus if one contained the lunch specials, one had their standard fare, and the third had some kind of new promotional dishes they were trying out. But, these menus all had different things, along with the same things on them. There were some of the lunch specials on all 3 menus! Talk about confusing! We were just there for lunch, and now I had to sit down and decipher what was available and what I actually wanted.
The reason I am bringing this up is because many coaching websites do the same thing.
They confuse the prospects.
People don’t like to have to think about what it is they want.
They are coming to your website for a simple reason: they want their problem solved. Whatever problem you are solving, they want to find the answer and get the available information and make a choice right there.
They do not want to do research. This is a fundamental marketing problem with most coaching websites.
Is the purpose of each webpage clear?
Does a new visitor have to stumble through your site to find what they are looking for?
If they do, they will not stay on your site very long.
The internet is full of confusing and ambiguous websites that get visitors there and then lose them with all of the options available. Your website should have a simple flow to it.
Basically, your landing page should have only one clear action. Whether it is click here for more info, or click here to buy now. The other pages should be set up in the same manner.
Your blog, or RSS feed can be set up a little different. But if you are taking them to a blog page as your landing page, it will lead to confusion.
Remember this: IF YOU CONFUSE THEM, YOU WILL LOSE THEM!
This means lost clients, sales, and money. The clearer your site is, the better the response will be.
No one website can answer or solve everyone’s problems, but you can make it easier for a prospective client to see if what you are offering is what they are looking for.
Jay Abraham calls it the Strategy of Pre-eminence, or becoming the obvious choice. If you want to be the obvious choice for your ideal clients, your site needs to make it easy for them to make that choice about you.
Simon Sinek talks about making it so easy for a prospective client that they don’t want to even consider using another company.
How did my lunch go?
Well, after looking at the “menus” for a few minutes, I asked the waiter “What is the fastest item that the kitchen can fix?” I ended up with the Soup, Salad, and Breadsticks, and a resolve not to go back to the Olive Garden.
Please understand that on your coaching website, people will not be so generous to stay and look or even buy, they will depart and you will never see them again.
If I had been alone, I would have told the waiter “No thanks” and left empty handed, and gone elsewhere.
Always design each webpage on your coaching website so that it is easy for the prospect to see your purpose for that page.
They don’t care about your vacation, or pictures of your family.
Maybe after a relationship is developed, they will be interested in that.
But, at the beginning, you need to tell them why you are the obvious choice, and do so in compelling language that will make them want to know more.
Have you ever thought about getting booked on radio or TV?
Does it seem like some “dream pipe” that you could ever be on live TV?
Well, it’s not as hard as you think. In fact, if you are willing to do a little leg work, you can get started getting live appearances on your local TV stations.
Bart recently interviewed Ben Cooke, a PR agent with over
20 years of experience and several clients that appear regularly on national TV programs. Ben is the recognized expert at getting people on media appearances.
In fact, for a limited time, Bart is offering to let everyone listen to this interview for free. Imagine what this could do for your coaching business?
You can find out:
* Where do I start?
* What websites actually look for people to appear on media?
* What do I need to capitalize on these opportunities?
All of these questions and more are answered on this webinar.
You can open the door to a new stream of prospective clients, just by 1 TV appearance.
You can become the go to expert in your niche, just by implementing 1 strategy on this webinar.
Other things covered in this webinar:
• How to create a pitch letter to producers
• Why local TV wants you
• How to leverage national news stories to get you on local TV
• How to build your own online Media Page
• 3 Case studies on successful authors and experts who landed national publicity.
• The inside information on the TV media logos and their usage on your website.
• Why the press release is almost dead for getting booked.
• The one little known website which can get you national press coverage…. and it’s free.
• Three sites who will send out your press release.
• The Anatomy of a perfect Producer Pitch Email.
• How to get subject line ideas for your segment.
• How to use Yahoo’s free press release tool for instant recognition.
For a limited time, Bart Baggett, co-founder of 100 Coaching Tips is offering his brand new Kindle book, How to Get 63 Authentic Amazon Reviews in 3 Days or Less: How to Market Your Book, Sell More Books on Kindle, Become a Best Seller for free!
This is an excellent book for anyone that is a non fiction author, or wants to become one.
Bart gives a step by step plan on how to get your book on to Amazon in the kindle platform, how to get it noticed, and how to get authentic reviews and become a bestseller in your category.
Bart tells the following:
* How to get people to post authentic reviews for your e book
* Publishing tips to get your book noticed on Amazon
* The exact emails he sent out to accomplish this
* How to make this work for your book
* Analyzing the numbers to prove this works
*Resources you can use today to get to bestseller
And you get can this Kindle book for free (for the next 48 hours)
But, that’s not all, Bart is also having a contest and you could win a Kindle Fire just for entering. Click here for contest details
Whether you need some direction on getting your kindle book noticed, or just want a chance to win a Kindle Fire, or even both, this is an excellent opportunity to any of these things.
The Kindle market is growing each and every day. It is increasing at least 119% each year. That’s more than double every year.
It has been said by many others before us, that everyone has at least one book in them. Have you written your book? There are people out there that need the knowledge you have.
Don’t wait. You can get this book for free for the next 48 hours. Plus, you have a chance to win a free Kindle Fire.
Hello Fellow Coaches. We have discussed the major things wrong with most coaching websites today. But, in today’s post we will talk about the biggest problem of them all. This one problem strikes at the heart of so many new coaches today.
The most common thing wrong with coaching websites today is that many coaches do not even have a website. It still surprises me to this day when I speak with new coaches and they tell me they haven’t gotten their own website yet.
I have also heard many gurus say that you do not have to have a website. But, the funny thing is, that every one of those gurus that says that has their own website. I have yet to see anyone that says that have a 6 figure or 7 figure coaching practice without having their own website.
The importance of a website was drummed into me years ago when I heard Jeffrey Gitomer speak. He asked how many people used Google everyday to find things. Everyone’s hand went up. He then asked, how many people use the yellow pages everyday to find things. About 20% of the hands went up. I learned then that the days of not having a website are long gone. That talk was back in 2008, and if anything, websites are ten times more prevalent now than back then.
When I survey our members and readers, the first thing I ask them is “What is your website address?” At least two thirds of the time, I am told that “we don’t have a website yet.” Some have been in business for as long as 3 years! Sure, they have a Facebook Fanpage or other social media presence, but it’s not the same as having a website.
I also ask those same coaches why don’t you have a website?
Here are the most common reasons I am given:
- It’s too expensive
- It’s too hard
- I don’t know how to do my own website
- It’s very confusing
- I’m worried I will do the wrong thing
I can tell you personally, that if I can do a website, anyone can. And, if you can’t, you can hire someone very affordably that can do it for you. The possibilities are endless, and they are in your favor if you take action.
1. It’s too expensive
For some reason people have it in their head that it will cost thousands of dollars a year to have a great website. This is not 1995 anymore. Back then it would cost between $5,000 and $10,000 for a good website. But today, unless you are a Fortune 500 company with thousands of staff, this will not be the case.
You can purchase a domain name for around $10 a year on average. I have seen them as low as $3 a year in special cases. You can get hosting for a single site for as low as $4 a month. The hard money costs for this is $58 a year! Less than $5 a month, and you can have your own website for your coaching practice.
When I say hard money, I am referring to costs that you will have to pay, and cannot barter or trade out for. As far as website designing, almost every hosting company out there has free tutorials showing you how to set up a website.
But, if you still feel reluctant to try it yourself, there’s plenty of hope.
2. It’s too hard
Actually, this will cover 3 or 4 of the top excuses I hear about why coaches don’t have their own website. If you do not want to do the work yourself, you can hire it out for very little expense.
There are many sites where you can find freelancers that will do excellent work for a small price. The top site that comes to mind is www.fiverr.com. At Fiverr, everyone who lists on there does the work for $5! Even if it is $5 a page, it’s still miniscule. You can also run an ad on www.craigslist.com . Craigslist has many web designers and programmers that will do your site for a very reasonable fee.
You can hire a virtual web programmer. I know some coaches that have done this. It is not my preferred method. But, if it works for you, that’s great. Most of the virtual people are located in the Philippines or India. My suggestion here is, before you hire through a virtual staffing company, find someone else that already has, and has had good luck in doing so. Also, ask for references, and double check them.
One of the best sources I found for my own websites when I first started out was my teenage daughter. She did excellent work for me at the beginning. Now, she serves proudly in the US Air Force, but before she enlisted, she was my in-house tech support. Are there any young people in your life that are computer savvy?
Another great source for web design and programming is a local community college. Here, there are 2 choices. First, you can approach the instructor and see if he has any students willing to do website work on the side. These students are not looking for a 40 hour a week job. In fact, in many cases they can put your website up in less than 10 hours. The second option is, you can apply to have an unpaid intern do your website for you. You have to have a legitimate business to do this. I mean, you have to have a separate tax number or EIN, and you usually have to have articles of incorporation registered in your state. For this option you need to check with your local community college for rules and regulations. All of them I have spoken with are very friendly and helpful.
Now that I have eliminated the most common excuses, there is only one left.
3. I’m worried about putting up the wrong thing
The beautiful thing about the world wide web is this, it is very fluid. Meaning that, things are always changing. Nothing is written in stone anymore. At least, hopefully not anything related to your coaching practice. Lol
Websites are no longer static. They change as they need to. If you try a landing page one way, and it does not work, you can tweak it. You can repurpose content, too. There is always a way to fix anything wrong with your website.
Your own website should be changing things up at least once a year. Try different home pages and see which has better conversions. Look at ways you can make your site more efficient and effective.
I think I have covered the basics as far as what is wrong with your coaching website. Please go back through and re-read past posts and let me know if you have any questions.
Feel free to email me with any questions at email@example.com
Wishing you More Clients, More Money, and More Life!
What’s Wrong With Your Coaching Website- part 6
We have talked about so many things that can be fixed on your coaching website already. Such as: compelling language on your home page, optimizing keywords, free reports and autoresponders, but today we talk about something outside of your website.
Most coaches today have no social media strategy. They may have social media profiles on every site there is, but few have a strategy. I am not trying to tell you that you can blow the doors of your business with a good social media strategy, but you can make good connections, and build your online presence through social media.
We spoke about a social media strategy on our webinar “10 Things Wrong With Your Coaching Website and How to Fix Them.” I went through a basic strategy that will work for a coach that is new to social media.
The main thing to remember about social media is to have realistic goals and expectations. I see some of the gurus talking about making 6 figures from social media, but I haven’t seen a strategy that works exclusively for life coaches. There are some broad niches that it might work for, but again, don’t expect a windfall from your social media presence alone.
1. The key to making social media work for you is to make it about relationships.
I’m not saying email each of your Facebook contacts offering to sell them your programs. This turns people off. In some instances, it can result in being removed from some social media sites. Never send people in your social media network unsolicited sales messages through that site’s email service. This violates most social media site’s rules.
Remember when MySpace was the hottest site around? Then, everyone started sending and posting sales letters, and it quickly became known as “SpamSpace.” The site is now a skeleton of what it once was.
Use the various means on each site to build relationships with people who could be a client or a JV partner. On Linkedin, you can use the groups feature to meet and converse with people who you might never meet other wise. Linkedin allows a user to be a member of 50 groups. Select groups that are in your niche, and participate in the discussions those groups have. You can even start your own group.
Google+ has a similar feature with groups, and allows you to broadcast entries to people that may not be in your network.
Try to cultivate 5 new relationships on 1 social media site over the next 90 days. This will mean starting a conversation with new people. This is a 2 way street. You cannot expect to force your views and programs down their throats and have a productive relationship.
2. Start with one network first, and then begin with another.
Which one is best? This is a common question from our clients. The answer is, whichever one has more ideal prospects for you to market to. If your ideal prospects are on Facebook, then go to Facebook. Conversely, if they are on Linkedin, start with Linkedin.
To find out where your ideal prospects are will require some research on your part. Use Google search to find out the demographics for each site to make this decision.
For us, it has meant focusing on Linkedin first. We also use Twitter and Facebook, but to a lesser extent. We are just beginning to use Google+ in our strategy.
3. Set aside an amount of time each week to do social media.
You can decide how much time you spend on your social media networks. Anywhere from 15 minutes a day to a few hours a week is good for a new coach to be using social media. This does not count Facebook games. I’m talking posting relevant, fresh content that appeals to your niche.
I like to use Hootsuite Pro to leverage my time on social media. The free version allows you to post to 4 social media profiles at one time. The Pro version allows unlimited posting to as many profiles and groups as you have permission to post to.
4. Do not try to sell people in your first contact with them.
This is a cardinal rule in any networking event, either online or in person. You must build a relationship. Spam never gets you good clients.
5. Leverage your blogs and content through social media.
Here is where HootSuite Pro comes in handy. If you write a new blog, or article, post it on your main profiles on the different sites you belong to. If you can post a snippet in the groups you belong to, do that as well.
“Want a solid social media strategy? Link to post here”
Use snippets or teasers to get their attention. You can even start discussions on your articles and see what readers tell you.
6. Keep your social media postings consistent.
If you can only post once a week, then post once a week. Be realistic about what you can do. Posting new content everyday is very challenging. Motivational quotes are a very good method for posting consistently. If you post like crazy for several days, and then do not do anything for 6 months, it is detrimental to your social media presence.
Steady and consistent posting is the desired result. When people see you care, and are not there to sell and leave, it will build your credibility.
Some action items for coaches new to using social media:
1. On Twitter, do 1 tweet per day, and 1 retweet of someone else’s tweet.
2. Find groups on Linkedin that fit your target market or niche, and join them.
3. Participate in 1 discussion a week on Linkedin.
4. Keep your content relevant to your coaching practice. If I am a life coach, then I should not be promoting a different niche in my postings, such as life insurance.
5. Make sure each one of your profiles is filled out and optimized. Have your keywords in your profile.
We have used this social media strategy on our site for a year now. We have gotten some new clients and a few sales from it. But, we have also increased our email list and traffic to our website, which is our ultimate goal.
If you have any questions about social media for coaches, please email me at firstname.lastname@example.org
Wishing you More Clients, More Money, and More Life!
We have talked about several key issues with coaching websites already, things such as: compelling language on your home page, website layout, keywords, and free offers and autoresponders. It may seem like there is a never ending stream of things to do to your website, but if you work on the major things first, then the rest falls into place easier.
In our recent webinar “10 Mistakes With Your Coaching Website & How to Fix Them,” we covered the 10 most common mistakes we see on a daily basis when looking at coaching websites. Please understand that there are more than just 10 mistakes to fix on your coaching website to get more clients. But, if you were to do the 10 suggestions in that webinar, you would be ahead of 90% of life coaching websites on the internet today.
Today, we are going to talk about graphics and the color schemes on your website. Even if you do not know how to use a graphic design program, you can do some simple graphics that will be very effective. So, don’t let a lack of experience hold you back.
The major problem with graphics on websites is they are too busy. Either there is way too many colors involved, or way too much text. The old adage “Less is more” definitely applies here. Simple graphics keep a person’s attention while looking at your website.
Let’s do an experiment. Go to Google, the main search page at www.google.com. Click on the Images tab at the top of the page. Then, enter “bad websites” in the search bar and hit enter. Look at the results. These give me a headache. But, do you see what I mean when I say too busy, or too many colors or text? Given, these are extreme cases, but learn from their mistakes.
When planning the webinar we recently had, I decided to make a header to help differentiate it from our other products and media. Here is the header I decided to go with:
See the simple color scheme and minimal graphics and text? This was done on purpose. For illustration purposes on the webinar, I designed a busy header. Here it is:
This actually blurred my vision when designing it. I know it’s funny and ridiculous looking, but this is how many headers and even web pages are done. Once you have a budget for graphics and web design, you can let a webmaster worry about this.
Here are some of the resources on the internet I use when designing graphics and headers:
1. Google- I think this one goes without saying, but it is the best place to search for images or just get an idea for what people on the web are thinking about in images when they are online.
2. Pic Monkey (www.picmonkey.com) is a free basic editor for graphics. It will let you adjust exposure and color temperature, add text, and resize without signing in. There are several free sites for graphic editing, but I prefer Pic Monkey. On YouTube you will find several tutorial videos for Pic Monkey.
3. Free Stock Photos (http://www.sxc.hu/) is one of many sites offering photos at varying prices. A free stock photo usually means that you pay a one time fee up front, and you can use the image on your website. Some photos also have a royalty payment, where you must pay for each usage of a photo.
If you do not have a budget for graphics, just use Google to get your ideas and Pic Monkey for editing. Usually, I use Google and http://www.sxc.hu/ to get ideas, and then go out and take pictures or use a design program to create my own graphics. If you are just starting out, this is probably the best strategy for you, as well.
As far as text on your headers, keep it to 3 lines of text. Use short, punchy sentences to get the point across. Your meaning of the words in your text should be clear in a glance. Don’t get into double entendres, or verbose descriptions. It might take you some time to get the wording down.
When selecting colors, try to stick with the basic or primary colors. Red, blue, green, yellow, white, black, and even purple, are good selections. Google the meaning of colors to see which colors are a good match for your website.
We went with blue for the main color of our website because blue represents integrity, trust, and calm. It is establishes credibility in a calming way. Spend some time on determining which color or colors would be appropriate for your site.
Also, make sure your text contrasts the color, so people can read it. If it blends in, they will pass by it and not even notice. Have someone look at your work to make sure it does what you want it to.
The best background color for a website is white. Do not use a black background on a coaching website. Period. If you do not use white, use a soft pastel color, such as light blue, light green, etc. But, white background with black text is still the most effective combination on websites. How do I measure this? By looking at what the people who buy look at. People who typically buy coaching services do not like black backgrounds.
One of the most frustrating things for me as a coach is when a life coach asks why they are not getting more website visitors, and I tell them one of the reasons is their graphics. I won’t tell unless you ask. Many people make the mistake that because they spent hours designing it, it is great. Get a second or third opinion before putting a new header on your site.
Another solution is to find someone on Fiverr (www.fiverr.com) to do graphic design for you. You can find them very reasonably priced. Also, if you live in a city with a community college or university, you can find graphic designers relatively cheap.
The main advice I have for graphics is: Do not let your lack of experience or knowledge hold you back. You do not need to take a web graphic design course to design basic graphics. Even then, if you are still uncomfortable doing it, hire it out to be done. It should not cost you more than $25 for most simple designs.
If you have any questions about this post, please email me at email@example.com
Wishing you More Clients, More Money, and More Life!
In this week’s newsletter of What’s Wrong With Your Coaching Website, we will talk about your special offer and autoresponders. If you are going to have a successful coaching website, then you will have to have a compelling free offer and an autoresponder to track who has signed up for the free offer.
We have all heard before that the money is in the list, but how can you build a list from scratch? With a good, compelling free offer, of course. I have several clients who have asked, “What makes a good or compelling offer?” The answer I give is this: something that your website visitor cannot find out on their own, without a lot of effort.
If you are offering a free report, make sure it is original, and preferably written by you. It does not have to be a lengthy report. A 5 page report will suffice, if the information is relevant and good in quality content.
At 100 Coaching Tips, we offer a very large selection of free coaching tools and resources as our free offer. But, for those starting out, a 5 page report will do just fine. Just make sure it is interesting and titled right.
The title of your free report is what will make or break it. If the title is not compelling, you will not have anyone asking for it. If you title your free report “Facts about Life Coaching,” you will not have many people wanting it. But if you title your free report “5 Things You Can Start Today To Lose 10 Pounds in a Week,” you will have more responses.
There are some simple formulas for writing free reports. If you use these in your title, you will get more responses:
______ Things You Don’t Know About ______ & it’s Costing You Money
________ Things You Can Do To _____________________
_______ Ways to Get More ___________________
How to _______ Without Doing _____________
How ________ Avoids _________ and You Can Too!
Numbers are an excellent way to make your title more compelling. The thing to remember when writing a free report is this: people want to know how to do something faster, easier, or cheaper. This sounds a little crass, but it’s inherently true, especially in today’s fast paced society.
Think about what your coaching helps clients accomplish, then write a report that is an overview of it. Hit the high points, but do not give away the “farm” so to speak.
Once you have your free report written, the second part of this equation is autoresponders. If you do not know what an autoresponder is, it is a service that captures the name and email of website visitors who wish to obtain your free report or be on your mailing list.
There are many different companies that provide autoresponder service. There may even be a free one out there. Typically, your autoresponder will cost you between $20-$30 when you are first starting out. Once you have a large email list, you can always upgrade to a better autoresponder. But, don’t make the mistake of some beginner coaches and spend thousands on an autoresponder service when you have no list.
There are several autoresponder companies that I recommend to new coaches. I will list them, and there pros and cons.
1. Aweber (www.aweber.com) is used by many coaches. The pros are: it is very dependable, allows you to send unlimited emails, and is very affordable. The downside is that they require a double optin. This means after entering their information once, your visitor will have to confirm their email in an email Aweber sends to them. You will lose quite a few people doing this. I don’t have the exact stats, but when I clean out my email account, I always find emails saying please confirm your email address.
2. Constant Contact (www.constantcontact.com) is another popular service. The upside: 1. Easy to use 2. Allows unlimited emails. 3. Fairly affordable, but higher than Aweber and a few others. The downside: it doesn’t work well with WordPress and Wishlist. I have personally tried them, and spent quite a bit of time with their support staff trying to get their service to sync up with Wishlist and WordPress.
3. SendReach (www.sendreach.com) is a revamp of the old List Animal. It is gaining popularity. Upsides: 1. Somewhat easy to use 2. Unlimited emails 3. Affordable, slightly higher than Aweber, but less than the others. Downside: 1. Takes a little getting used to 2. There are a few bugs, but they seem to have been worked out.
4. iContact (www.icontact.com) Is a well established autoresponder. Upsides: 1. Very easy to use 2. Allows large lists. Downsides: 1. Limited number of emails each month 2. Higher than the previous 3 mentioned.
Personally, I recommend SendReach. It’s what we use here at 100 Coaching Tips, and despite a few hiccups, it is doing well. It did take me a little while to get used to it, but they have excellent tutorial videos. Now that I have learned it, I enjoy this system more than the others we have tried.
If you have any questions about this post, please contact me at: firstname.lastname@example.org
Wishing you More Clients, More Money, and More Life!
In this post of What’s Wrong With Your Coaching Website, we will be talking about keywords. This will not be a post for webmasters, but a post written in everyday terms so everyone can learn from this post.
If your website is not being found in search engine results, you will not see any traffic coming to your site. Worse yet, you will not see any sales of your coaching programs. If they can’t find you, then they can’t buy from you. You must have the right keywords for your ideal prospect to find you.
In addition to this, if you are getting lots of traffic, but no one is buying your products, you do not have the right keyword. You need to “tweak” your keywords to get the right mix of traffic and purchasers.
But, before we explain that, I would like to start at the beginning and give a brief rundown of keywords.
For starters, what is a keyword? A keyword is a single word or phrase that helps search engines determine what your website is about. In turn, it helps people who are searching for a particular type of website find it without having to wade through many websites that are irrevelent to their search.
For instance, if you are selling goldfish bowls, you do not want to be grouped with websites that are selling dinnerware. You will not get any results from those searches.
Likewise, as a coach, you must make sure your keywords adequately describe what it is that you do.
In webmaster terminology, you may hear “long tailed keywords” and “short tailed keywords” used frequently. Short tailed keywords are typically one or two word phrases. Because they are very general, they are usually hard to get found in search results for. Long tailed keywords, on the other hand, can be several words grouped together to clarify search results.
Examples of short tailed keywords: “coaching”, “training”, “mentoring”
Examples of long tailed keywords: “life coaching in los angeles”, “becoming a life coach”
How do you find the right keyword? This is the best question anyone with a website can ask.
Maybe you have heard of Google’s free keyword tool. It’s a free tool for anyone to look and see how a specific keyword is doing in local and global searches. It is an excellent resource for beginners. But, there are several things people do not consider about Google’s free keyword tool.
1. This tool only gives results for Google Adwords. Adwords are paid keywords that advertisers use to buy their way to the top of the search engine results. If you do a Google search, you will see at the top “sponsored listings.” These are adwords, or paid search engine entries.
2. Google’s free keyword tool does not take organic searches into the results.
3. Most of the traffic from search engines is organic. Organic searches simply mean that the sites listed in the search engine results are there because of their site content.
4. Just because a keyword ranks high in adwords does not mean it is a good keyword for your site. The advertisers who buy adwords bid on them just like an auction. If there is a perceived value of a keyword, advertisers may rush into buy it and get in a bidding war. However, if no one is searching for that keyword, it is a lost cause.
5. Most of the people using search engines go to the organic results. I have seen statistics from several different resources, and between 43% and 65% of people who buy from a website, do so from an organic search.
6. Unless you are at the top of adwords, you will get less than 17% of the clicks for a paid keyword. The top spot on adwords gets 47% of the clicks on average. Unless you have a large adwords budget, you will probably be better served to focus on organic search results.
7. Buying an adword, even the top spot, does not guarantee you any results or sales of your products.
With all of the reasons I gave above, this is not a blanket indictment to stay away from adwords. It is a practical reminder to put things in perspective. Google Adwords is not the one and only answer to your keyword problems.
The best keywords are found through a composite result. If you are using a keyword tool, paid or free, make sure it includes both organic search results and paid search results. There are many on the market today. I personally prefer Market Samurai, but there are many others out there. Try several different ones and see which one you like the best.
When using a keyword tool:
1. Find 5 to 7 good keywords to start with. You want to find an easy keyword to get that will produce some revenue. And, you will want to find between 2-4 intermediate keywords that will produce higher revenue, but also take longer to rank for. This will not be impossible, but it will take some work to accomplish. Lastly, find the one keyword that is the highest ranking and most profitable on your list. This one may take some time to rank for, but will be worth it in the long run.
2. Make sure your keyword tool has a rank checker so you can see which sites are at the top 10 spots for the keywords you want.
3. Don’t just pick a keyword because it sounds good or “catchy.” It must be descriptive of your website and coaching business.
4. Don’t have preconceived notions about which keywords will or won’t be good. Use the results to guide you.
5. If you did not use a keyword tool to begin with and you have less than stellar keywords, change them.
Once you find the right mix of keywords, make sure your website is optimized for them. WordPress and Wishlist have built in SEO tools for website optimization. There are many other SEO tools available.
Choosing the right keywords doesn’t have to be the nightmare some make it out to be. With a little bit of research, you can be well on your way to moving up the search engine results.
5 Things to Remember About Keywords:
1. Just because you think a keyword is good doesn’t mean that it is. Do the research and find out what are the good keywords for your niche.
2. Use a keyword research tool that utilizes composite search results. To get a true sense of which keywords are good you need to factor in organic and paid search engine results.
3. Start optimizing your website from the organic side. Create relevant content that utilizes and optimizes the keywords you have found.
4. Once your site is established, you can use paid search engine results or Adwords to help you gain more traffic and clients.
5. If you have already created content for a keyword that is not profitable, rewrite it and repurpose it to your new “good” keywords.
If you have any questions, or would like to talk about this post, please email me at email@example.com
Wishing you More Clients, More Money, and More Life!
Co-Founder of 100 Coaching Tips